BeyondTheTV

by John Consoli
NBC-owned Hispanic broadcast network Telemundo, over the first 10 days of Summer Olympics coverage from Beijing, has drawn a total of 12 million unique persons.

by Steve Miller, Brandweek
General Motors said today (Aug. 18) it has dropped the curtain on advertising during the Academy Awards ceremony, and also confirmed it would pull out of the Emmys in September, as part of the company's efforts to slash its ad spending and marketing costs.

by John Consoli
Buoyed by Summer Olympics ratings that through the first five days are 15 percent higher than the 2004 Summer Games, NBC has sold $10 million more advertising inventory since Monday (Aug. 11).

by Anthony Crupi
Over the course of the last six days, Beijing?s Olympic Park has pulled double-duty, functioning as a proving ground for the world?s top athletes and a research laboratory for NBC Universal. And while the XXIX Olympiad has offered a seemingly endless succession of shocking and memorable moments, NBC officials say they aren?t at all surprised by what they?ve discovered on the ratings front.

by Alan Frutkin
Hoping to keep viewers glued to their TV sets, broadcasters are banking on brand recognition to do the trick. Case in point: CBS already is in development on a new version of Streets of San Francisco. Now come reports that the network also is trying to update Hawaii Five-O.